Thursday, June 30, 2011

Why USANA is #1

Dear USANA Associates and employees:

I’ve been looking over the financial reports for the second quarter, and all I can say is WOW! I want to thank each of you personally for your hard work, determination, and loyalty to make this our best quarter ever.

Preliminary net sales for the second quarter of 2011 are expected to exceed $147 million, which means we’ve had another record quarter. It’s a great time to be with USANA! Not only has this past quarter been absolutely incredible in terms of sales, but we’ve reached some other amazing milestones as well:

Thailand—USANA is preparing to enter its 16th international market later this year. Sixteen! While we could have been content to sit on our laurels here at home, we’ve instead made every effort to spread Dr. Wentz’ message of true health to every corner of the globe. And now, with Thailand, we’re about to enter one of the largest direct-selling markets in the world.

Nineteen Years and Counting—Next summer, we will be hosting our 20th annual International Convention in Salt Lake City. While other companies have come and gone, USANA is about to enter its third decade as a leader in the industry.

ConsumerLab Approval—You may have already heard the exciting news: has announced that they’ve tested and approved one of our flagship products, the USANA® Essentials™. This independent testing verifies the supplements that make up the Essentials meet’s strict requirements for ingredient quality and quantity. In other words, the Essentials was just tested by one of the most stringent third-party groups out there, and passed with flying colors!

Research Partnerships—USANA has partnered with world-renowned research centers, the Linus Pauling Institute (LPI) and The Orthopedic Specialty Hospital (TOSH), in an effort to stay on the cutting edge of nutritional science. These partnerships have helped USANA’s research & development team ensure our products remain among the best available anywhere in the world.

Top Ranking from Direct Selling NewsDirect Selling News created a comprehensive list of the top direct selling companies in the world, and USANA was ranked number 24! Just think—with all the companies that are out there right now, USANA was listed among the best of the best.

Again, I want to thank each of you for all that you do. There’s never been a better time to be with USANA. No other company in the world has accolades, accomplishments, and a future of possibilities quite like USANA. We couldn’t do it without you!

 Dave Wentz
Chief Executive Officer

Wednesday, June 29, 2011

USANA Health Sciences Wins 15 Awards in Two Months

News Release

USANA Health Sciences Wins 15 Awards in Two Months

Company is honored for its outstanding products, executive leadership and sales and marketing tools -

SALT LAKE CITY, June 29, 2011 /PRNewswire via COMTEX/ --

USANA Health Sciences, Inc. (NYSE: USNA), a nutritional supplement company, announced today that it has received 15 awards in the past two months from four different award recognition companies. Stevie, Communicator, Telly, and Best of State have honored USANA with Gold, Silver and Bronze awards for outstanding work created in 2010. This is USANA's seventh win from the Best of State awards for its dietary supplements, among other repeat wins.

"It's a privilege and an honor for USANA to be recognized by such an array of credible companies," said Vice President of Marketing and Public Relations, Dan Macuga. "We've worked hard over the past 19 years to make USANA the best company it can be and these awards are evidence of our hard work and enthusiasm."

USANA's second quarter accolades include:

17th Communicator Awards: The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals.

• Winner

o Marketing Effectiveness, International Convention (Gold)

o Interactive Multi-Media, Health and Freedom Solution (Silver)

o Business Website, What's Up USANA? (Silver)

o Corporate Magazine (Silver)

o Special Edition Magazine (Silver)

o Print Advertising, Magazine Ad (Silver)

o Print Advertising, Design (Silver)

o Online Viral Video (Silver)

32nd Telly Awards: The Telly Awards honors excellence in local, regional, cable TV commercials, non-broadcast video and TV programs.

• Non-Broadcast Production History Bio (Silver)

• Internet/Online Video (Silver)

• Internet/Online Video-Green/Eco Friendly (Bronze)

Best of State: The Best of State Awards recognizes outstanding individuals, organizations and businesses in Utah.

• Best Dietary Supplements (7th win since 2003)

• Best Personal Care Products/Cosmetics - Sense(TM) (4th win since 2007)

• Best Health/Nutrition Beverage - Rev3 Energy(TM) (3rd win since 2009)

9th Stevie American Business Awards: The Stevie Awards recognizes outstanding performances in the workplace worldwide, honoring companies of all types and sizes and the people behind them.

• Winner

o People's Choice Favorite New Media/Entertainment Product (Health and Freedom Solution)

• Finalist

o Executive of the Year (Dave Wentz)

o Management Team of the Year

o Best Overall Company

o Social Media Focus (International Convention)

o Communications Professional of the Year (Ashley Collins)

o Communications Professional of the Year (Tim Haran)

o Customer Service Department of the Year

o Best Support Department of the Year (Manufacturing)

o Best Tradeshow or Convention

Learn more about USANA's products by visiting our website, reading our blog, finding us on Facebook, or following us on Twitter.


USANA Health Sciences develops and manufactures high-quality nutritionals, personal care, energy and weight management products that are sold directly to Preferred Customers and Associates throughout the United States, Canada, Australia, New Zealand, Hong Kong, Japan, Taiwan, South Korea, Singapore, Malaysia, the Philippines, Mexico, the Netherlands, United Kingdom, and China.


Ashley Collins
Executive Director of Marketing,
Public Relations & Social Media
USANA Health Sciences, Inc.
(801) 954-7629
Ashley.Collins (at)
SOURCE USANA Health Sciences, Inc.

Tuesday, June 28, 2011

How Does Any Other Company Compare to USANA?

How Does Any Other Company Compare to USANA?

Hardly a day goes by without one company or another comparing themselves to USANA. It has happened for a very long time, and it will continue to happen for many years to come, so get used to it.

Some people say that “Imitation is the highest form of flattery.”

That may be true, but we like a quote by Ralph Waldo Emerson better: “Envy is ignorance, and imitation is suicide.”

With that in mind, we would recommend that you thoroughly read through the following article - Don’t Sell Your Health To The Lowest Bidder – by Dan Macuga.

Then, be sure to keep the following six key points in mind whenever you are asked how another company compares to USANA:

1. Take a look at the company and where the products are physically being manufactured

2. Research the company and how long they have been in business.

3. Look at the influencers and world class athletes that trust their health to the company’s products.

4. Research for third party endorsements of the products.

5. Look for Science and Research partners to ensure that the company is staying on top of recent news.

6. Finally, use your head!

Pete and Dora Zdanis

Don't Sell Your Health to the Lowest Bidder

- by Dan Macuga

In the last couple of years, stories of health-related risks and concerns have been a huge focus in the media. People are constantly talking about the health care industry, the economic impact of taking care of your health, and everyone seems to be looking for the next magic pill. It’s certainly a hot topic and one that will be spoken about for many years to come. We all know that the secret to a long healthy life is to eat well, exercise, and take the proper supplements. The combination of these three things will help your body and your cells be healthier and you will surely be happier as you feel better. It’s a pretty well defined plan for health, but the reality is nothing comes easy!

One of the biggest challenges for people is to eat right! Our society is plagued with such a rapid pace of life that we all too often reach for the simple fast foods that we think give our bodies what we need to function properly, when for the most part all they do is address a hunger craving and give us all a guilty conscience to deal with the rest of the day. Eating right, finding fresh vegetables and fruit, sitting down at a dinner table at home, etc. are all things we think about, but are they a priority? If you think about it for a second, it really comes down to a choice.

Are you willing to take maybe an extra 30 minutes out of your day to prepare a healthy meal, sit down and enjoy some face to face conversation with your family, and give your body more than just some preservatives and grease? We make a point to try and have at least one meal a day as a family at home. We all help prepare the meal, the kids have a blast being a part of it, then we all sit down and have fun laughing and talking about our day. It’s family time for sure, but the biggest thing for us is when it’s done, we all feel good!

Now, eating is only one part of the equation. What about the exercise? No, not the New Year’s Resolution that lasts a week or two….the commitment to get out and move. It’s not easy, and there are always a million excuses. The trick really is to start slow and work your way up. Even just taking the stairs instead of the elevator or escalator makes a huge difference. We have signs here at USANA that encourage taking the stairs and if we all thought this way every once in a while, it would get us heading down the right path to better health. Don’t try to take on the world all at once….take your time and enjoy getting your body moving. I always try to tell my wife to start slow so I can keep up with her, but she is so anxious to get out there! The nice thing is, we get to enjoy it all together. I think she may be trying to give me a heart attack but she really just likes getting out and staying active and it makes me want to join her as well.

So now you have two parts to the equation. Easy to address, if you’re willing to make a commitment. Now for the third part and one of the more important ones! Our bodies are deficient in certain vitamins and minerals. It’s a fact! You may not think so, but the way we eat and the way we exercise both impact this reality.

Even if you work out constantly and eat well, you still have deficiencies! So the way to address this is to look into taking supplements to ensure your body gets what it needs and is running efficiently. This is where there are so many things to consider. You can walk into a huge retail store and see rows and rows of supplements! They range in price and potency, some look cool some not so much! People recommend them, commercials tell you to buy them, coupons encourage you to pick them, etc. etc. etc. In fact, just this morning I was reading an article on the fate of Dan Larpe, who defrauded people out of $52 million claiming he had the “Greatest Vitamin in the World.” There are some products out there that are questionable, but there are also solid companies that can keep people out of a situation like this!

So, what things should you consider before you take that next step in purchasing a supplement?

Well, here are some of my personal tips that can help ensure you’re trusting your health to a supplement company that is focused on bringing you the most effective and safe products to put in your body.

1. Take a look at the company and where the products are physically being manufactured. Does the company care enough to spend the money necessary to manufacture them in house? Do they use pharmaceutical grade manufacturing processes? This is where a company either has control over the entire process or it is trusting it to someone else who you don’t know. Companies that truly believe in pharmaceutical grade manufacturing have it in house and have complete control over the entire process. They can ensure that their customers will see no contamination, that the potency of each pill is guaranteed, and that the ingredients are mixed properly to ensure that each time you take a supplement you can be positive that what’s on the label is in the pill.

2. Research the company and how long they have been in business. Many supplement companies come into the market quickly as they know this is a hot topic in our world these days and they are trying to take advantage of the economic situation. Many are focused on making money and not making the best supplements in the industry. Look for companies that have been around for 10, 15 or 20 years…look at the home office and see how it’s grown! They have weathered many changes in the world, but they have also remained steadfast in their quest to provide world class products to their customers. These companies have also proven their mission to provide high quality products and their customers are a reflection of that dedication. Publicly traded companies also have to keep things wide open to the world as they have an obligation not only to their employees and customers, but also to investors on Wall Street!

3. Look at the influencers and world class athletes that trust their health to the company’s products. Professional and Olympic athletes only take products that they can, without question, trust their health to. They put their careers and their team’s careers at risk every time that they take a supplement. If they ever test positive, they can lose their position, their career, their awards and their livelihood. Athletes always do their homework and they often employ a trainer or nutritionist to do the same. They have to be sure that the products are safe for consumption, effective at delivering the supplementation the athletes need, and in rare cases provide a guarantee to the athlete to show the company’s dedication to their product.

4. Research for third party endorsements of the products. With over 1,500 supplement manufacturers on the market, people need a surefire way to determine what supplements are the best. There’s an easy way to check it out, but a hard way to prove it. Look for the company that’s willing to pay for the their products to be tested by a third party. Testing facilities like, NSF International, HFL, etc. test products to ensure that they meet label claims and that they are not contaminated. It’s an easy thing to do, but many companies don’t do it because it’s expensive. It’s important to give you another level of confidence in the products you’re going to take. Companies with a long history of testing are “battle tested” and one’s that you can truly trust. Remember, anyone can pass a test once, but if they pass year after year, you know their manufacturing process is solid.

5. Look for Science and Research partners to ensure that the company is staying on top of recent news. Many companies formulate a product and then sit on it for years to come. The fact is that science is always changing and research is constantly focused on staying on top of trends and new ingredients. Look for a company that partners directly with institutes and science based organizations for the long haul. Many companies will cite research from other organizations, but are they just reading the papers like everyone else? You should look for a company with in-house scientists, long term research partners and grants, and companies that work closely with these organizations. Anyone can list a piece of research they might use for guidance, but are they truly working together?

6. Finally, use your head! After you look at all of these factors you have to ask yourself a question. Do I trust my health to this company? Companies come and go, some offer deep discounts, some offer things other than what you really want and what you want is science based supplements for your health. I can honestly say that USANA Health Sciences is one of these companies. We are coming up on our 20th anniversary and while the science and research suggest small changes in our products, one thing remains true: we are still passionately focused on providing the Highest Ranked Supplements in the World and we do so knowing that our in-house pharmaceutical grade manufacturing is one of the best in the world.

Why do I believe that…well I happen to be a part of a family here that clearly met the first 5 of these recommended filters, so the 6th was a gimmee! I chose this company by using my head. Partner with the best and your body and mind will be happy!

Friday, June 24, 2011

USANA - Stay Informed and Involved with our Political Action Center

Stay Informed and Involved with our Political Action Center



USANA wants to help you get more involved in the political process, especially when it comes to issues that directly affect our industry and your livelihood. The new Political Action Center isn’t part of any campaign, it isn’t a political comment board, and it isn’t an ideological battleground. The Political Action Center is a resource, a place where you can find information about issues, candidates, elected officials, and legislation that could impact our industry and your USANA business.

This new resource provides the means you need to make a difference in the political process on a local, state, and federal level. The Political Action Center puts a wealth of knowledge at your fingertips, and provides an easier avenue for political change. You’ll find contact information for the elected officials whose decisions shape the course of your world, facts about government agencies that oversee our industry, and information about how our government works.

The aim of the USANA Political Action Center isn’t to turn you into a political junkie or a 24-hour newshound. Far from it. This project springs from the belief that an informed citizenry has the power to make positive changes in the political world that will spill over into the lives of average people.

USANA’s mission is to spread true health and true wealth to those who need it most. The new Political Action Center is another tool to help you achieve that goal. Start making a positive, political change, today.

To stay informed and involved, go to USANA’s Political Action Center.

Frequently Asked Questions

Q. Why does USANA want to get involved in politics?

A. USANA doesn’t want to get involved in politics. The mission of the Political Action Center is to provide Associates with the means and the information to affect positive political change on issues directly impacting network marketing, nutritional supplements, and USANA. This is a resource that simply puts news, issues, contact information, and more at the user’s fingertips.

Q. Is USANA going to tell me who to vote for, or what political party to affiliate with?

A. No. USANA will never tell you who to vote for or what political party to affiliate with. This new tool only provides Associates with the resources to make an informed decision and the ability to get involved in the political process in a more meaningful way.

Q. Why should I be active in the political process? Will my voice really matter?

A. It’s your right and your privilege, as an American, to participate in the political process. But more than that, your participation can make a difference. In the U.S., you have the chance to elect representatives that make policy at several levels. That process means your voice and your vote play a huge role in shaping the decisions made by politicians.

Q. How can I be most effective in supporting the network marketing industry, nutritional supplement industry, and USANA, in the political process?

A. You can be most effective by being informed about the issues surrounding these industries and taking that information into account when you go to a town hall meeting, correspond with elected officials, or cast your ballot.

Q. How will I know if there is an issue or campaign in which I need to be involved?

A. The Political Action Center will have that information. But once your awareness of an issue has been raised, you can follow regular news sources to keep abreast of developments and campaigns that could affect you.

Q. Are there plans to expand this site beyond the U.S.-specific policies and government organizations?

A. This site is intended for U.S. citizens only, but USANA hopes to expand its political action efforts to more markets in the future.

Thursday, June 23, 2011

USANA - NSF Certified For Sport

NSF Certified for Sport

Athletes are dedicated, focused, and determined to be the best in their fields. They train tirelessly and constantly push their minds and bodies beyond their limits. They sacrifice pain, blood, and tears all in the pursuit of greatness. They refuse to settle for second place. And they do this because to an athlete, nothing short of perfection is acceptable.

USANA shares the same aspirations. Without an uncompromising determination to provide the highest-quality nutritional supplements, USANA would never be the best. And second place, isn’t an option.

When it comes to supplementation, quality matters. And not all nutritional supplements are created equal. USANA’s superior research and development and Good Manufacturing Practices patterned after pharmaceutical standards provide the best athletes in the world with the best nutritional products available today. Tested for banned substances and NSF Certified for Sport, USANA® Nutritionals are in a league all of their own.

Products NSF Certified for Sport:

Mega Antioxidant

Chelated Mineral

Procosa® II

Active Calcium™

Proflavanol® C100

MyHealthPak™ SportsPak

USANA’s Million Dollar Guarantee

USANA’s Athlete Guarantee Program states that if a qualified athlete (Olympic and professional) tests positive for a WADA banned substance as a result of taking any of the above supplements, they can be reimbursed for twice their annual salary that comes from that sport, up to a maximum of $1 million dollars.

Because of USANA’s commitment to quality, you can be sure that what you see on the bottle is in the product—guaranteed.

Frequently asked questions about USANA’s NSF Certified for Sport products:

Q. Why did USANA get involved with providing supplements for sports?

A. We wanted to establish credibility of the company and products, demonstrated by the fact that athletes are willing to take our products.

Q. Are all of USANA products Certified for Sport?

A. Although all of USANA’s Nutritionals are made with the same commitment to excellence, not all of our products are Certified for Sport by NSF International.

Q. Are all users of USANA supplements covered by the Million Dollar Guarantee?

A. All USANA athletes can be covered by the Million Dollar guarantee if they meet certain requirements. Proper documentation that states the athlete is part of an amateur or professional team or sport is required.

For an extended version of these answers, look for the track featuring USANA’s Vice President of Customer Relations, Alan Bergstrom, in an upcoming edition of LifeMasters. Add LifeMasters (Item #565) to your Autoship today!

Wednesday, June 22, 2011

USANA Health Sciences and WTA Launch "Ace Out Hunger" Program

USANA Health Sciences and WTA Launch "Ace Out Hunger" Program

100% of Proceeds to Benefit Children's Hunger Fund

SALT LAKE CITY, June 22, 2011 /PRNewswire via COMTEX/ --

USANA Health Sciences, Inc. (NYSE: USNA) announced today that it will donate $10 for every ace served at WTA events throughout the 2011 season, beginning with The Championships at Wimbledon. The Women's Tennis Association (WTA) will support USANA's contribution with a $25,000 donation. All proceeds from the "Ace Out Hunger" program will benefit Children's Hunger Fund (CHF), a global nonprofit organization fighting hunger in impoverished regions around the world.

"In tennis, an ace is a point-winning serve that isn't returned by the opposing player," says Dan Macuga, USANA's VP of Marketing and Public Relations. "It is considered a demonstration of strength and strategy--qualities that represent USANA. Through this charitable program, we're able to provide food, nutrients and vital resources to children in need. This is a program that is meaningful to us in many ways."

"When you consider that an estimated 1.4 billion people live on less than $1.25 a day, $10 can really go a long way," says Dave Philips, CHF president. "We will be tuning in closely to every match, cheering whenever an ace is scored, knowing what a difference that single serve can make. We cannot thank USANA and the WTA enough for their compassion and generosity."

"We are thrilled to contribute to the Children's Hunger Fund through the efforts of our world-class athletes," said Stacey Allaster, CEO & Chairman of the WTA. "USANA is a fantastic partner of the WTA and this program will make a real difference in helping children in dire need."

"I've had a chance to learn more about Children's Hunger Fund and am impressed by how effective they are at distributing resources," says Liezel Huber, former WTA No.1 doubles player and USANA brand ambassador. "About 99% of CHF's total contributions go directly into their programs. This is a charity that is doing what it promises to do, and I'm proud to support them."

In 2010, over 12,000 aces were scored in the season and as many as 596 in a single tournament. To date, USANA has donated over $11 million in monetary and in-kind contributions to Children's Hunger Fund.

For more information about USANA's products and company, visit .

About USANA:

USANA Health Sciences develops and manufactures high-quality nutritionals, personal care, energy and weight management products that are sold directly to Preferred Customers and Associates throughout the United States, Canada, Australia, New Zealand, Hong Kong, Japan, Taiwan, South Korea, Singapore, Malaysia, the Philippines, Mexico, the Netherlands and the United Kingdom. Learn more at our website (, read our blog (, like us on Facebook (, or follow us on Twitter (@usanainc)


The WTA is the global leader in women's professional sport with more than 2,400 players representing 99 nations competing for more than $89 million in prize money at the WTA's 53 events and four Grand Slams in 33 countries. More than 5 million people attended women's tennis events in 2010 with tens of millions more watching on television and digital channels around the world. The WTA competitive season concludes with the TEB-BNP Paribas WTA Championships in Istanbul, Turkey from October 25-30, and the Commonwealth Bank Tournament of Champions in Bali, Indonesia, from November 3-6. Further information on the WTA can be found on

For media inquiries, please contact:

Ashley Collins
USANA Director of Marketing, Public Relations & Social Media
(801) 954-7629
Ashley.Collins (at)

Amy Binder
WTA Sr. Director of Communications
(727) 895-5000
abinder (at)

SOURCE USANA Health Sciences, Inc.

Sunday, June 19, 2011

Low Vitamin D Levels May Increase Heart Disease Risk

Low Vitamin D Levels May Increase Heart Disease Risk

At a Glance:

A study published in the journal Circulation showed that low levels of vitamin D may increase the risk of cardiovascular events, including heart attack, heart failure, or stroke. Individuals with both hypertension and low vitamin D levels had nearly double the risk of cardiovascular problems.

Read more about this research below:

Interest in vitamin D has been increasing in recent months with a growing number of studies linking the vitamin to protection against osteoporosis and certain cancers. There is also evidence that a higher intake of vitamin D may be helpful with regard to high blood pressure, fibromyalgia, diabetes mellitus, multiple sclerosis, and rheumatoid arthritis.

In a population-based study, researchers used data from 1739 participants in the Framingham Offspring Study to study the relationship between vitamin D levels and cardiovascular health risk. Although vitamin D levels above 30 ng/mL are considered optimal for bone metabolism, only 10 percent of the participants had levels in this range. In fact, 28 percent had blood levels lower than 15 ng/mL. Participants with levels below 15 ng/mL had a 62 percent greater chance to develop cardiovascular events than those with higher levels. People with low vitamin D levels and high blood pressure (> 140/90 mmHg), were found to have double the risk of cardiovascular problems compared to people with normal blood pressure and vitamin D levels.

Vitamin D is produced in the skin on exposure to UVB radiation (sunlight) and obtained in the diet from foods like oily fish, egg yolk, and liver. Recent studies have shown, however, that sunshine levels in some northern countries are so weak during the winter months that the human body makes little to no vitamin D, leading to widespread deficiencies. In addition, increased skin pigmentation also reduces the effect of UVB radiation, meaning darker skinned people are at greater risk.

The results from this study raise the possibility that treating vitamin D deficiency, by supplementation and/or lifestyle measures, could reduce the risk of cardiovascular events.

Wang TJ, et al. Vitamin D Deficiency and Risk of Cardiovascular Disease. 2008. Circulation 117(4):503-11.

Thursday, June 16, 2011

Bethany College Adds Network Marketing to Curriculum

Bethany College Adds Network Marketing to Curriculum - by Len Clements

Bethany College was founded in 1881 and is located in Lindsborg, Kansas, right in the center of the state about 65 miles north of Wichita. It's a 4-year, fully accredited undergraduate college with a 53-acre campus. It's a real college offering real degrees, and starting this Fall they will be offering a degree in marketing with an emphasis on network marketing. They are also developing an online certificate course which will focus on network marketing that will also award college credits.

You can read their press release here:

I wrote an article 13 years ago about why mainstream academia will never offer courses in network marketing. This was a response to the urban legend, then popular and still believed by many, that either Harvard or Yale had actually taught network marketing as part of their curriculum. My case was based on the simple thesis that no college or university would ever want to expose their student body to a career option that didn't require a college degree. I suggested back then that the only way a college might prove me wrong is if they could find a way to make the inclusion of M.L.M. into their curriculum profitable, such as having the institution itself participate within an M.L.M. opportunity. While it is yet to be seen if Bethany intends to do this, and if so how, they do intend to offer a very extensive online program emphasizing network marketing which will involve 6 class hours, and will probably cost somewhat less than their normal $400 per credit hour (costs have yet to be determined).

Why Go to College When M.L.M. Education is Abundant - and Free?

This is one of several questions that have arisen since word first got out about Bethany's ambitious endeavor. They're all covered in the most recent edition of my "Inside Network Marketing" show where I interviewed David Frost, the Assistant Professor of Bethany's Business & Economics Department, and who is spearheading their network marketing projects. You can listen to the 49 minute interview here:

The monofilament among all the questions that have been raised so far (that means, "common thread" -- I paid $200 for these Verbal Advantage CDs and I'm damn well going to use these words for something) seems to surround the long held position within our profession that network marketing may not be easy, but it is simple. It's a form of entrepreneurship that "anyone can do", that "levels the playing field", and that "doesn't require any special education or skills". So, why pay 100K in tuition fees and spend four years in a classroom? Well, let's first, and finally, acknowledge that this long held position is complete and utter BS, and I don't mean Bachelor of Science. If this business is so simple, and so easy, and practically everyone already possesses the knowledge and skills to execute it correctly and effectively -- then why do over 95% of them fail at it? I'm not suggesting network marketing is not relatively simpler, easier, and less financially risky than most conventional businesses, and it does offer myriad other benefits and advantages, as described in my Case Closed! CD. But the simple fact is, the vast majority of MLMers fail to even earn a profit because the vast majority simply don't do what they are suppose to do, well enough, long enough.

Especially long enough. Several major M.L.M. companies today provide an annual commission breakdown which includes the average earnings at each rank in their plan and the average number of months it takes for reps to reach those ranks. The rank where a significant net profit can be virtually assured is achieved, on average, in 6-12 months, and a minimal living income of at least $2,500 per month takes, again on average, 18 to 24 months. What most would identify as "wealth" takes 3-5 years. Yet, the large majority of distributors quit, usually to start over with another opportunity, within their first 6 months, and most of those drop out within their first 6 weeks. Of course the huge majority of M.L.M. distributors don't make any money at this business -- because the huge majority quit too soon.

The primary reason for this is that there is little invested, thus little at stake if they fail. One age-old M.L.M. tenet that is quite true is, "Easy in, easy out". Those who invest $1.5 million into a Taco Bell franchise (in fact, that is the going rate) usually don't quit after a few weeks because it was harder than they thought it would be. Most franchise owners spend considerable time investigating what's involved with running a business of their chosen type, and apply the level of commitment and tenacity that a $1.5 million potential loss affords them. Most network marketers are more than willing to eat the cost of their $25 distributor kit, and literally eat their initial inventory, after the first couple of nos. However, I'd bet that someone who devotes four years of their life and a $100,000 student loan to their business might not give up on it so easily. They'd also be acutely aware of what they are getting themselves into and what is necessary to achieve success. Bethany potentially offers a solution to the single greatest cause for failure in this profession -- lack of commitment. They'd also be much better equipped to evaluate and select the opportunities they wish to pursue, thus offering a solution to arguably the second greatest cause for failure -- lack of loyalty. Also, considering this is a marketing degree with an emphasis on network marketing graduates would still be eligible for conventional marketing positions, and would be prime candidates for M.L.M. corporate positions.

Also, consider the credibility boost to the industry if Bethany College should succeed with this program and any of the other 2,350 private colleges and universities in the U.S. (4-year and 2-year) should decide to duplicate it.

A Myth That Became a Fact

Until now no U.S. college or university has ever included M.L.M. as part of their accredited curriculum. No, not Harvard or Yale, and no, not even University of Illinois at Chicago. The latter offered, years ago, a for-profit weekend "certification" course (meaning someone had access to a laser printer) as part of their Continuing Education program. That's where campuses have empty classrooms on nights and weekends and rent them out to anyone who wants to teach something. I once taught a class in network marketing for four consecutive Tuesday nights at UNLV. The catalogue that listed my class also listed classes in UFOlogy and Tarot Card reading. That doesn't mean UNLV offers these classes. And no, not Utah Valley State College, although they did once offer courses tailored more to those seeking employment with an M.L.M. company. UTEP appeared to be close back around the turn of the century, but nothing came of it. To my knowledge, Bethany College will be the very first institution to finally make the "M.L.M. is taught in college" myth no longer a myth.

And they'll prove me wrong.

Len Clements

Founder & CEO - MarketWave, Inc.- 

Sunday, June 12, 2011

Zdanis USANA Team Recognition

Zdanis USANA Team Recognition

Please join us in recognizing and congratulating the following team members on their recent USANA rank advancements!

Congratulations to all, and please do not hesitate to reach out to us if we can be of assistance or support at any time.

Pete and Dora  
Phone: 610-316-8637


Sandy McDonald, Hamilton, ON, CA


Slava Reed, Stoney Creek, ON, CA


Michelle Baranowski, Hamilton, ON, CA


Linda Murphy, Grimsby, ON, CA

Deb Naylor, Hamilton, ON, CA

Joy Sharpe, Dundas, ON, CA

Rosanne Traficante, Cape May, NJ, US

Michael Wagstaffe, Hamilton, ON, CA


Andrea Atia, Norwalk, CT, US

Nancy Doyle, Dundas, ON, CA

Caryl Gordon, Plano, TX, US

Karen Hyde, Waterdown, ON, CA

Debra Lampkey, Henderson, NV, US

Linda Ortiz, El Paso, TX, US

Stephanie Porvaznik, El Paso, TX, US

Wednesday, June 8, 2011

Is it Possible to Actually Make Money With Usana?

Is it possible to Actually Make money With Usana?

Many of you are already wise to this come-on, but for those of you who aren’t…

The internet is becoming more and more populated with “well meaning” blog and business articles that start out something like this:

Usana Review, Is it possible to Actually Make money With Usana? - by Justin Beebeer

in Business (submitted 2011-06-08)

Read This Third Party Assessment of the USANA Business Option Just before You get Started out!

Is it possible to really generate profits with USANA selling nutritional, skin treatment, weight-loss, and individual products?

Over the past 3 many years of currently being actively involved in the mlm occupation, We have been approached and invited to check out out the Usana option numerous occasions. I'm actively involved with Network marketing and so meeting other network entrepreneurs and acquiring pitched on organization opportunities possibly transpires to me in excess of a lot of people, so to help you out, I wish to share with you I've discovered from my encounter, in this unbiased third party critique of the Usana business chance….

Blah, blah, blah, blah, blah……

If you bother to read further, you will find generic facts about USANA which can be found anywhere, followed by a sales pitch about why you need to purchase this person’s “system” if you want to have any hope of making money in USANA, or network marketing in general.

I mean, really. Gimme a break. Think about it.

If you wanted to find out if you “could really make money in USANA” (or any other company, for that matter) would you really trust the word of someone who admittedly has never built a USANA business?

I think not.

So, the next time a prospect or team member sends you a link to one of these articles and asks you “What do you think about this?”, be sure to tell them EXACTLY what you think!

Pete Zdanis
USANA 1-Star Diamond
Chester Springs, PA

Tuesday, June 7, 2011

The Miracle of Personal Development by Jim Rohn

The Miracle of Personal Development by Jim Rohn

One day my mentor Mr. Shoaff said, “Jim, if you want to be wealthy and happy, learn this lesson well: Learn to work harder on yourself than you do on your job.”

Since that time I’ve been working on my own personal development. And I must admit that this has been the most challenging assignment of all. This business of personal development lasts a lifetime.

You see, what you become is far more important than what you get. The important question to ask on the job is not, “What am I getting?” Instead, you should ask, “What am I becoming?” Getting and becoming are like Siamese twins: What you become directly influences what you get. Think of it this way: Most of what you have today you have attracted by becoming the person you are today.

I’ve also found that income rarely exceeds personal development. Sometimes income takes a lucky jump, but unless you learn to handle the responsibilities that come with it, it will usually shrink back to the amount you can handle.

If someone hands you a million dollars, you’d better hurry up and become a millionaire. A very rich man once said, “If you took all the money in the world and divided it equally among everybody, it would soon be back in the same pockets it was before.”

It is hard to keep that which has not been obtained through personal development.

So here’s the great axiom of life:

To have more than you’ve got, become more than you are.

This is where you should focus most of your attention. Otherwise, you just might have to contend with the axiom of not changing, which is:

Unless you change how you are, you’ll always have what you’ve got.

Monday, June 6, 2011

USANA - A Greater Standard

A Greater Standard


Back in the old days of kings and queens, gold was the ultimate standard. Everyone wanted it, but only a select few could get it. But now, the Gold Standard has become “The Common Standard.”

At least, that’s how it is for USANA. Honestly, we stopped meeting the gold standard years ago…because we so easily surpassed it. With no other options, we decided to make our own standard—a more impressive one. Excellence without limits. That’s The USANA Standard. And our competition? They’re eating the gold dust we’ve left in our wake, thinking they’re hot stuff, while we continue to blaze the USANA-paved trail that leads to success after success. And we’re not the only ones who’ve recognized our superiority.

Not that we like to brag, but the amount of awards on USANA’s mantle is accumulating at an incredible rate. And that’s just the way we like it.

Everyone likes to win, and to be honest, we’re pretty darn good at it. In fact, we just recently won three of Utah’s 2011 Best of State awards. And over the past years, USANA has repeatedly been voted Best Network Marketing Company by MLM Insider, was awarded Best Nutritional Company in Network Marketing and Best Weight Loss Company in Network Marketing in 2010, and was named one of Outside Magazine’s Best Places to Work in America in 2009 and 2010.

If you think all these awards have given us a reason to slow down and take a breather, you don’t know The USANA Standard. We’re up for even more awards this summer.

Wednesday, June 1, 2011



- by Pete Zdanis

I talk with fellow network marketers every day, and questions I am frequently asked include, "What should I send to a prospect? Which audio/video CDs and DVDs work best? Should I call them first? What should I say when I call? What should I say in a cover letter or e-mail message?" Others tell me about how they are busy setting up their business checking account, or buying a new PC to help with their business, adding a separate phone line for a business phone and/or fax machine, etc., etc.

Now, don't get me wrong. These are all good questions, and good things to do to run an efficient network marketing business. What I am hearing from some people, however, is that they are BUSY, but not taking ACTION.

Let me explain: I'm reminded of the definition of "inertia". For those of you who have studied physics in high school or college, you know that the textbook definition of "inertia" is - "The tendency of a body at rest to remain at rest, and the tendency of a body in motion to remain in motion." This natural rule applies to our business just as much as it applies to a boulder sitting on top of (or rolling down) Pike's Peak.

While people are doing "busy" work, they are not taking the necessary "action" to put their business in motion. They are doing the easy and pleasant things like sorting the paper clips, rather than talking with prospects. So, guess what happens? NOTHING!

This all centers around something which many of us are guilty of, and that is "fear of failure." It's great to get organized, set up the best personal computer/fax system, and know that we can reach a sharpened number two pencil at a moment's notice - but, how has that helped us build our network marketing business? Zip. Nada. Not one bit.

It's natural to want to have the "perfect" sponsoring process, so we agonize over it for days, weeks, or even months. Then we finally step out into the "real world" with our perfect, bullet-proof system, and - GUESS WHAT? - the first 20 people we talk with aren't interested! We then logically conclude that the company, products, marketing plan, compensation plan, upline, company management, sun, moon, and stars, all failed us, and that we could never possibly succeed in network marketing.

Do you know why we failed? BECAUSE WE WERE PROBABLY NEVER TOLD THAT WE WOULD FAIL! Our sponsor was probably afraid to tell us that there was one iota of a possibility that we might not succeed each and every time we present our extraordinary products and opportunity to everyone under the sun. Well...not to worry, because that's what I'm here to tell you: YOU ARE GOING TO FAIL!

Sure, you have the products, compensation plan and marketing tools that are among the best on the planet, but not everyone you talk to will share your vision and enthusiasm, or see the power of what you are showing them, at least not initially.

Before I tell you two very important secrets, let me ask you a few questions:

Did you learn to ride a bicycle, or roller skate, or ice skate without falling down? Do you think that Nadia never fell off the balance beam or that A. J. Foyt never crashed in a race car? Did you ever stop to think that even Ted Williams failed to get a hit more than half the time? Do you know how many rejections Colonel Harlan Sanders received before he sold his now famous Kentucky Fried Chicken recipe? - 1,014! That's right, ONE THOUSAND ONE HUNDRED AND FOURTEEN. Geez, that must have gotten pretty depressing after the first 800 or 900 rejections!

Are you ready for the secrets?

Well, there's good news and bad news. First, the bad news:


I'm guessing that by now you're probably ready for the good news:


These "secrets" may appear to be contradictory, but, trust me, they aren't.

EVERY successful network marketer has failed to sign up everyone they wanted to. Personally, I fail every day. In fact, I probably fail 80% to 90% of the time. Am I successful? Well, I guess that depends on your definition of success.

Those who are consistent and persistent in network marketing will, over time, build large and thriving organizations. Just like everyone else in this world, they will likely fail over 80% to 90% of the time. BUT, GUESS WHAT? After a while, those successes they realize the other 10% to 20% of the time start to add up. They eventually reach a point where all their dedication and hard work continue to reward them handsomely, month after month, and year after year.

So, what's the moral of the story? Realize right here and now that, more often than not, you are going to fail, just like everyone else. Then, go out and take ACTION to build your network marketing business. SO WHAT if you get your pride hurt, your nose bloodied, or your knees skinned up once in a while? (I just hope you don't wreck a race car!)

LEARN FROM EACH FAILURE. Go through a "Lessons Learned" process after every presentation, whether you achieved your objective or not. Ask yourself: "What (if anything) went wrong? What questions
could I have answered better? What would I do different the next time?"

How many times have all of us said silently to ourselves, "Gee, I wish I would have said......"? Well, network marketing is just like the rest of our lives. We have to learn from our experiences and do better the next time. But, the KEY is that you need to make sure that there is a "next time".....DON'T QUIT! (Are you starting to detect a pattern here? I hope so.)

One of my favorite network marketing analogies is one that I learned from a fellow network marketer. He talks about the fact that 4% of oysters have pearls in them. It goes like this:

Suppose you have a bushel basket with 100 oysters in it, and your objective is to find those four pearls by shucking all those oysters. You might get lucky and find a pearl or two in the first ten or twenty oysters you shuck. Or, you may not find any in the first forty, fifty, or sixty oysters you shuck. Many people will quit at that point, and never find the pearls.

These are the same people who make a feeble attempt at network marketing, quit before they succeed, and then go on to claim that "network marketing doesn't work".

Then there are those who "keep on shucking"....they may even come up empty the first 96 times (remember Colonel Sanders?), and then have those four pearls "fall right into their lap".

Some people call these folks "lucky". I call them "people who keep on shucking". I also call them "Winners".

I could also go on about these "lucky" people who realize the success that all of us envy. These people usually simply explain their success by saying, "The harder I work, the luckier I get.", but, that's another story for another article.

Finally, there are the "Winners" who teach each and every member of their organizations how to learn from failure...these people are called "LEADERS", and you should do everything in your power to become one or get to know one very soon. It WILL change your life.

© Zdanis USANA Power Team ® - All Rights Reserved

This article may only be copied, shared, distributed or otherwise reproduced in its entirety, including this disclaimer and copyright authorization.

A survey of dietary supplement use among cardiologists, dermatologists and orthopedists

A survey of dietary supplement use among cardiologists, dermatologists and orthopedists

At a Glance

A new survey of health professionals indicates that the majority use dietary supplements at least occasionally, and that even more of them recommend supplements to their patients. As would be expected, the physicians most often recommended supplements that related to their medical specialty.

Read more about this research below.

Numerous reports have shown that the majority of the American population use dietary supplements. Dietary supplement usage is also known to be common among health professionals. A recent study analyzed the dietary supplement usage patterns within a population of health care professionals.

The "Life...supplemented" Healthcare Professionals 2008 Impact Study (HCP Impact Study) surveyed usage of dietary supplements by physicians in three specialties: cardiology, dermatology, and orthopedics. Respondents were 900 physicians, including 300 each from three specialties – cardiology, dermatology, and orthopedics.

Seventy-five percent of dermatologist said they use dietary supplements at least occasionally, as did 73% of orthopedists and 57% of cardiologists. Multivitamins were the most commonly used supplements, but more than 25% in each specialty claimed to use omega-3 fatty acids and over 20% said they used some botanical supplements. Consistent dietary supplement use was reported by 59% of dermatologists, 50% of orthopedists, and 37% of cardiologists. Ninety-one percent of orthopedists, 72% of cardiologists, and 66% of dermatologists said they recommended dietary supplement use to their patients. Cardiologists typically recommended dietary supplements for heart health or lowering cholesterol. The Dermatologists recommended supplements for benefits for skin, hair and nails, and Orthopedists for bone and joint health.

According to this survey, dietary supplement use was relatively common in this sample of physicians, and their dietary supplement recommendations tended to relate to their individual specialties.

Dickinson A, Shao A, Boyon N and Franco JC. Use of dietary supplements by cardiologists, dermatologists and orthopedists: report of a survey. Nutr J 2011 Mar 3;10:20.